Brand Story of Preschool for Child Rights™
Preschool for Child Rights™ carries the sole aspiration to safeguard the ‘best interests’ of OUR Child. Yes, Our Child. Every child who is born on this earth is OUR child.
Ellen Key, in her remarkable work, The Century of the Child, quotes a dramatic work called The Lion’s Whelp. She writes:
“The next century will be the century of the child, just as this century has been the woman’s century. When the child gets his rights, morality will be perfected.”
The book was first published in 1900!
“Good branding” begins with “a name”, as the Thought Leader of Preschool Education settings, we understand and appreciate this fact pretty well. But, we must confess that while doing the Branding Exercise of “Preschool for Child Rights™”, we had let our heart, soul and visions to take the Centre stage.
The Brand: “Preschool For Child Rights™”; is structured on two significant phrases, First, “Preschool” and Second, “Child Rights”. These two phrases are inseparably intertwined.
Child Rights in present scenario of India is an alien phrase. This is for simple reason that we Indians have general lack of sensitivity to the issue – Child Rights.
We, the Indian Parents hold the child as parental property. Subjecting children to harsh discipline is considered appropriate by us. We, the Indian Parents do not consider, battering of children, as something detrimental to the child.
Basic Fundamentals gone wrong, is proving to be fatal and gave rise to bigger problems; unimaginable problems and also to crimes, grievous in nature.
Preschool or School, for any matter is nothing but an extended representation of society, where EDUCATION is being delivered.
Maltreatment of children, being present everywhere, is quite abundantly found in Preschools as well.
Not ignoring the role of parents in upholding the Rights of Child,even when the entire society or parents cannot get things correct, Preschools can and shall contribute effectively.
Rights of Child, in Preschool / Play School, are generally compromised in Cleanliness, Clothing, Physical and Emotional Abuse, Sexual Abuse, Psychological Abuse, Safety of children, Supervision of children, Curriculum, Delivery of Curriculum, Educational and Non-Educational Milestones, Behavioral aspects of Teaching and Non-Teaching Staff.
Poor Curriculum and poor delivery of Curriculum hampers the Intellectual development, as well as Emotional development of child. So, Curriculum and Curriculum Delivery is one area, by improving upon which Preschool can contribute Positively in the development of Child and helping him enjoy the life and be Future Ready.
Therefore our we are rightly christened as – “Preschool for Child Rights™”.
Let us all be a part of this revolution.
The Colour :
Colours from the Indian Flag – The Indian Dream is signified in the Tricolour, our Flag possess, for which each Indian has tremendous respect. We want ‘Preschool for Child Rights™’ to be a vision, a dream of each Indian. So, the same tricolor is used in ‘Preschool for Child Rights™’.
Colour from the logo of UNICEF – United Nations is one Supreme Organisation, which is accepted by everybody as Unification of Humanity. United Nations and its organs, inspires everybody. And, Preschool For Child Rights™ seeks Ideology, Ideas, Knowledge and Inspiration from United Nations (UNICEF). So, through the logo colour of UNICEF, United Nations has been completely soaked in Preschool For Child Rights™.
The Problem – experienced by Preschool For Child Rights™ :
Government, be it Central or State, has largely ignored complete ‘Early Childhood Education and Care’ domain.
Parents are also ignorant about ECCE principles.
Preschool be it franchised, own or corporate, do not have proper Preschool Curriculum due to which quality of academics is suffering and precious years of child is lost.
In a nation, where child is still considered to be the parental property, how can we expect parent to raise this question – “my child is going to preschool, but, is my child learning?”
Since, both buyer and seller together, create a market, why shall a preschool care about what (and how also) is being taught to the child.
With this pain of ‘rights of the child being curtailed in Preschool’, ‘Preschool For Child Rights™’ was established.
The Solution – practiced by Preschool For Child Rights™ :
‘Preschool For Child Rights™’ addresses the issues faced by Preschools and each Preschool Stakeholders, by providing them with Guidelines, Resources, Materials, Voice to their cause, Curriculum, Training and spreading awareness about each issue among all Preschool Stakeholders.
Presently we are sustaining our operations through, generating revenue by providing – ‘The ZERO Curriculum™’. ‘The ZERO Curriculum™’ is Low Cost High Quality Curriculum. It encompasses all Preschool Learning philosophies. In ‘The ZERO Curriculum™’, they suggest using Low Cost Equipment and Materials. Teaching methodology to deliver each concept/theme/topic, used in ‘The ZERO Curriculum™’ is uniquely playful, enjoyable, full of academic value and developmentally appropriate. The manner in which ‘The ZERO Curriculum™’ is teaching Numbers, operations, science topics, language is of great significance. ‘The ZERO Curriculum™’ starts teaching subtraction and division to 2 year old child, and it is entirely scientific, playful, developmentally appropriate and calculus based. Very appropriately, that’s why at ‘The ZERO Curriculum™’, they say that they teach “Calculus in Preschool™”.
The Objective – Social Objective :
At ‘Preschool For Child Rights™’ we have strong Social Objective of upholding ‘Child Rights’ in Preschool settings like Preschool, School, Play School, Child Care, day Care, Family based Care, Nursery, Kindergarten, etc. Preschool For Child Rights™ also has objective of making parents and preschools aware about high quality Preschool Curriculum and make it available.
‘Preschool For Child Rights™’ is committed towards removing educational ills and addressing educational issues with Preschools.
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